RTL Group acquires 65 percent stake in SpotXchange

RTL Group acquires 65 percent stake in SpotXchange

RTL Group acquires 65 percent stake in SpotXchange

One of big European media companies RTL GROUP acquires 65 percent stake in online video advertising start-up SpotXchange for $144 million with reserved the right to acquire the rest of SpotXchange in the future. This move reach three of five board seats in this company. The deal was one of last in the expanding online ad industry.

RTL Group is majority-owned by Bertelsmann with more than 75 percent of voting rights and says it produces about 9,000 hours of television programming each year, is moving to stake its claim with SpotXchange. Created in 2007, the Denver-based start-up has customers like The Atlantic, Hearst and Mail Online, with ads being shown to 335 million people on its platform each month. The deal is expected to close by the end of August.

RTL advisor was investment bank McCafferty & Company.

Mr. Stakebay says:

This move can help with automatization of buying and placing ads. Video ads have become very fast growing sectors of the industry with double gains each year.

Chairman and CEO of Bertelsmann SE & Co KGaA ( RTL Group) ………………. Thomas Rabe ………………….(2012-present)

President and CEO of SpotXchange …………………………………………………. Mike Shehan …………………..(2007-present)

 

RTL GROUP

SPOTXCHANGE

Revenue

€ 5.889 billion (2013)

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Operating income

€ 1.121billion (2013)

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Profit

€ 880 million (2013)

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Total assets

€ 459 million (2013)

-

Total Equity

€ 3.593 billion (2013)

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Employees

9807 (2013)

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